Home Lottery News Privacy Policy

Last revised: August 27, 2021

The Home Lottery News is a web site wholly-owned by Infinite Gravity Digital Media Ltd. The purpose of the Home Lottery News web site is to provide a complete list of active “charitable” or hospital lotteries in Canada, as well as offer comprehensive news and advertising facilities in this market. It offers basic information about each lottery, and some of the lotteries listed on the Home Lottery News web site take advantage of advertising opportunities that we offer.

Infinite Gravity Digital Media Ltd (“Infinite Gravity”) is a company that has helped many charitable lotteries across Canada by supplying them with ticket processing software, web design, graphic design, and data processing services, as well as email and web marketing services.

Information Collected

The following information is tracked about users of our website and readers of the emails we send to our subscribers:

We use Google Analytics for tracking general website usage. In addition, we also use Facebook and Twitter. Both of these services use cookies and we refer the reader to their individual privacy policies regarding such cookies.

In addition, we also use cookies directly, in the following ways:

• To track website usages patterns and preferences, based on which pages you visit.
• To attempt to identify your interests when you subscribe, based on previous visits to our website before you subscribed.

We collect the following information when you open our emails or click on links in them:

• Your IP address
• The current date and time
• Which email you opened
• Which links you clicked on
• If you have any cookies on ‘homelottery.ca’ – these cookies are also recorded when you open images from our emails.

What do we do with this information? We use it to learn what interests you have, and send you news articles about what we believe to be the charitable lotteries you are most interested in.

In a small number of cases, we are able to identify multiple accounts belonging to a individual subscriber, and in those cases we are able to ask if the subscriber if this is intentional, or most often, if they have simply switched email addresses. 

Personal Information

For all of our subscribers, we maintain your email address, plus an estimate of your geographic location or city based on your IP address. For many of our subscribers, we also maintain records of the name you used when you subscribed.

For a subset of our subscribers, we maintain more demographic data – first name, last name, address, city, province, postal code, phone numbers – provided by these subscribers when updating their preferences or entering promotions we sometimes offer on our website. 

Domains we use for operating The Home Lottery News

Website: homelottery.ca
Image hosting: cdn.homelottery.ca, cdn2.homelottery.ca, i2.homelottery.ca
Unsubscribe form: igdm.ca, email delivery (from a.igdm.ca, c.igdm.ca, mail116.igdm.ca, mail117.igdm.ca, pub.infinitegravity.ca)
Click-through tracking: i2.homelottery.ca, homelottery.ca

Tracking Tag

As well as using our own tracking tag on The Home Lottery News website, we encourage our to use our conversion tracking tag. It is simple, efficient tracking pixel that records page visits. It does not transmit any personal information, nor read any form content. It allows HLN to determine the interest level of our subscribers when they visit lottery websites using our services. This enhances our ability to provide our subscribers the content they truly want to see, and avoid news from us about lotteries they don’t care about. 

Cookies

The HLN tracking pixel creates several first-party cookies for visitors to a website that has implemented it:

_igdmu: A 32-bit integer, randomly generated if it doesn’t exist.
_igdmvi: The current time, in Unix format, for the initial visit by someone. Used in conjunction with _igdmu to uniquely identify a visitor across sessions.
_igdmvp: The timestamp of the previous session
_igdmvc: The timestamp of the current session
_igdmsb, _igdmsc: timestamps for current session
_igdmvx: a counter used to attempt to count the number of visits made to the website
____HLN_PID: Visits generated by HLN will generally include a code that unique represent the subscriber and the email they are clicking from. That value is stored in this cookie.

The tracking image used to record the page views includes the following parameters:

u: the value of the _igdmu cookie
a: a code used to identify the website. ‘HLNUNI’ for our universal tag. Some older implementations use a code that is client-specific.
TSI: the value of the _igdmvi cookie
TSC: the value of the _igdmvc cookie
TSP: the value of the _igdmvp cookie
vx: the value of the _igdmvx cookie
p: the URL of the current page being visited
HLNEID: if the ____HLN_PID cookie, this is part of the image request.

Data Storage

All data for The Home Lottery News, in every respect, is stored on servers located in our own facilities in Canada. The one exception is our web servers, which are located in data centers in Canada. We do not store personal data on our webservers for any longer than the time it takes our system to retrieve form data and delete it from the server (usually only minutes). 

We do not use Cloud-based services for any purpose whatsoever. Everything we do, we do in-house. That includes all the data processing, emailing, management, web development and so on. 

Revision Log

August 27, 2021: updated the list of domain names for our email servers. Added section about the HLN tracking tag and which cookies it creates. Clarifying that all data in stored on-premises, in Canada.